Woman's Own magazine- first published in 1932. The 9th May 1959 cover (image courtesy of http://www.20th-century-colectables.com/ ) indicates content type that includes gardening, fashion and knitting. By comparison the current copy of Woman's Own (12 April 2010) indicates a content of celebrity 'news', food and diets. The design uses the recent trend of type in bright, fluorescent colours, bold headings and tabloid-style photographs - similar approach to that evidenced in competing publications Now, Closer etc - a magazine cover style that shouts. The content attempts to lure readers and anchor their interests in celebrity media culture.

An interesting consideration of Woman's Own attempt to speak in an online-interactive way is presented by Mark Bellam (Internet Consultant and Information Architect) at http://www.currybet.net/